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We believe all business from inception should exhibit environmentally friendly business practices. 

   Everything from the materials used to create a product; to the logistics to sell the product; right down to the waste created at the end of the products life cycle, a company must go through sustained efforts to try and limit the harmful effects of business on the environment.  This will be an ongoing section which will update you on what we are doing to become a better brand both locally and globally.  Below is a summary to date.

Our Facility

Our formulation facility is driven by 100% wind energy and has been certified to create organic products.  We are GMP (Good Manufacturing Practices)-certified by SGS:   ISO 22716. We also are OTC drug licensed for manufacturing of The Sunscreen.

We use:

Only organic, plant based and a small number of safe synthetics for our ingredients.

We never use:

GMO’s, parabens, SLS, mineral oil, artificial colors, PEGS, petroleum distillates, parfums/synthetic fragrances, avobenzone, octinoxate, toxic preservatives or any other harsh industrial ingredients.

We are:

Cruelty-free, Soy-free and Vegan.

 Environmental Initiatives

We are a member of 1% For The Planet, a third party certification group started by the founder of Patagonia that ensures we donate at least 1% of our sales annually to social and environmental causes. Our primary focus is the health of our oceans and we are working with The New Plastics Economy and Ocean Conservancy trying to hit the plastics pollution problem that has been inundating our rivers and oceans with massive amounts of waste.

We are also very active in regular beach clean-ups and sustainable gardening practices. 

Our bottles, labels and lunchbox are made from recycled metal that has a PCR (Post Consumer Recycled) content between 67-72%.  They are also 100% Recyclable aluminum bottleRECYCLABLE.  We say this with emphasis because even though certain types of plastic are recyclable there is currently no market for the types of plastics (primarily #7) used for most cosmetic packaging and the vast majority is getting thrown into landfills, incinerated or ending up in our rivers and oceans.


Our lunchbox is also made with 55-65% PCR metals recyclable aluminum lunchboxbut is also perfect for reuse.  We wanted to create a packaging system that wasn't thrown away as soon as it made it to your doorstep, but also looked good and could be reused for a variety of other practical ideas.


eye cream container

Our eye cream container is made of 100% recyclable glass.  It has a plastic PE safety lid that prevents leakage and oxidation and is unfortunately necessary for shipping purposes.  We are looking at alternative metal tops with special seal to replace the current lids.


cosmetic pump

Our pumps are made with 2 types of plastic and a metal spring.  Currently they would not be recycled as is, but we have been speaking with companies for alternative ideas.   We have however designed the pumps with an outer spring that makes them more durable and prevents corrosion.  Though more expensive, this design makes them last 10x longer than traditional inner spring pumps. We will be developing a program that allows current users to choose not to purchase and reuse the pump they currently have. A donation would be made to an environmental cause for those that wish to participate.


recycled boxes

We use a high amount of recycled content for our outer packaging, shipping boxes and other paper producshipping tubests. Percentages vary but average around 50% PCR content.



We use wood excelsior (shavings) for our shipping box filler material and display fill.  This is a 100% sustainable source of filling material and has no net negative effects on the environment like many other types of plastic and foam fillers.   All of our excelsior is purchased through members of the Sustainable Forestry Initiative which ensures sound environmental and forestry practices.


Our sample containers are made of recyclable glass with a recyclable metal lid.They are perfect for re-use when travelling on businsample containeress or taking small leisurely trips abroad.  They are very handy and we hope you enjoy them like we do.


We hope to inspire and to bring change to the way the skin care industry has traditionally conducted business.  Greater transparency, thoughtful sourcing of ingredients/packaging and responsible social and environmental practices can help push our culture to be held to a higher standard.