The Importance of Using a High-Quality Cleanser
The idea of cleansing dates back to the origins of the human race.
Our oldest ancestors would use bones and stones to exfoliate, eventually experimenting with plant materials and water. In fact, the earliest mention of the soap-making process can be found in 4000-year-old Sumerian clay tablets. Simply put, we are naturally driven by human instinct to cleanse our skin.
At SQiN, we’re here to help men cleanse the right way. It’s the reason we’ve pored over research –– no pun intended –– to develop a formula that effectively removes unwanted impurities without stripping the skin of its natural protective layer. The result is an effective cleanser that refines your skin’s surface texture, reduces pore size and diminishes the appearance of fine lines, wrinkles and sun spots.
Why Do We Need to Cleanse Our Face?
If you believe washing your face with warm water constitutes a sufficient cleansing routine, you probably aren’t alone. Unfortunately, many environmental impurities are not water soluble and must be broken down into smaller particles to remove from our pores.
That’s where a skin cleanser comes in.
Proper cleansers use surfactants that are designed to lower the skin’s surface tension, allowing sticky dirt, oil, sunscreen, microorganisms, and exfoliated skin cells to wash away in emulsified form. Ideally, a cleanser will also work to balance the skin’s pH, calm inflammation and retain moisture.
While harsh sulfate containing detergents used in cheaper soaps and cleansers strip your natural protective barrier (aka The Acid Mantle), SQiN’s cleanser uses natural surfactants derived from coconuts to help pull impurities away.
Add a soothing combination of Sunflower oil to lock in moisture and Green Tea Extract to provide a potent boost of antioxidants and your skin will come away feeling less irritated, properly hydrated and clean. All of this without damaging your skin’s protective barrier.
Do’s and Don’ts of Cleansing Technique
Anything in excess is generally not advisable and cleansing is no different. Constantly washing your face will irritate your skin and lead to unwanted dryness and acne breakouts.
Keep it simple by cleansing no more than twice a day –– once in the morning and once at night.
It’s also important to avoid scrubbing your face with a towel or using hot water. This will not only damage your outer skin layer but can actually loosen delicate facial skin and lead to wrinkles and saggy skin, especially around the eyes.
Instead, wash and rinse using cool water and pat your face dry with a clean towel.
We promise, it’s really that simple.